24-Seven Media Network (Private) Limited (PLAY TV), the purpose of this venture is to impart quality entertainment to the young age band and the masses who are craving to watch quality entertainment from the local roots. It is a channel established on life-style and also embraces music, comics and all other pure entertainment substances, which our youth would like to watch. The said venture is in execution with Business Recorder Group.
PLAY is a music and lifestyle channel geared towards the youth of today. We believe that entertainment is not limited to mindless eye candy: there's enough of that around, and everyone's hungry for more. Our programs are geared to engage the audience, to be informative while challenging norms, sharing new perspectives and inspiring change, whether it's through the content of a program or it's creative visualization. Our directors come from all over the world, and each one has a unique vision which translates into innovative, aesthetically strong programming, from comedy to motivational talk shows to live jams featuring known and unknown artists.